• it begins with a voyage

    A creative discovery of handcraft.
    A passion for unique things, customs, people, morphing into an eco-mission, to broaden the horizon of tradition.A statement, a new material intention brought to life in bold volumes, a cultural mash-up of heritage and craft.
    A Nomadic Herit-Edge.

  • “Every design is an exploration & celebration of craft and heritage with a passion for highlighting world cultures and local influences, fueled by a contemporary creative edge, bold aesthetics, and an underlying commitment to sustainability through a ‘made-for-all’ attitude.”

    Ji Won Choi’s mission for the future.