Ji Won Choi - logo
Ji Won Choi - logo

It begins
with a voyage.

A creative discovery of handcraft.
A passion for unique things, customs, people, morphing into an eco-mission, to broaden the horizons of tradition.

A statement, a new material intention brought to life in bold volumes, a cultural mash-up of heritage and craft.


JI WON CHOI
Nomadic herit/edge