it begins with a voyage
A creative discovery of handcraft.
A passion for unique things, customs, people, morphing into an eco-mission, to broaden the horizon of tradition.
A statement, a new material intention brought to life in bold volumes, a cultural mash-up of heritage and craft.
A Nomadic Herit-Edge.
“Every design is an exploration & celebration of craft and heritage with a passion for highlighting world cultures and local influences, fueled by a contemporary creative edge, bold aesthetics, and an underlying commitment to sustainability through a ‘made-for-all’ attitude.”
Ji Won Choi’s mission for the future.