Ji Won Choi - logo
Ji Won Choi - logo

Milan Fashion Week climaxes with cultural and conceptual diversity

New York and Korea met in Milan at Ji Won Choi. Though it was a version of the city that most fashionistas would not be familiar with...

JI WON CHOI – Prêt-à-Porter

Primavera Estate 2021 - MILANO

Dalla Corea l’organic cotton di Ji Won Choi

Il brand sostenuto da Camera della Moda e lanciato da Sustainable Fashion Arm Milan. Apprezzamento per le soluzioni eco innovative ecco "“Antecedence".

Il cultural mix metropolitano di Ji Won Choi

Nata a Seoul, cresciuta tra l’Oklahoma e New York, approdata a Parigi e, infine a Milano, Ji Won Choi rappresenta la fusione...

Défilé – Ji Won Choi – Prêt-à-porter Printemps-été 2021

La maison Ji Won Choi a présenté sa nouvelle collection printemps-été 2021 lors du défilé prêt-à-porter à Milan. Découvrez tous les looks du show de Ji Won Choi en photos.

The Spring 2021 Collections: Milan Fashion Week Ones to Watch

Six young brands on the official Milan Fashion Week schedule share insights into their spring 2021 collections....

You’ve already seen ‘Making the Cut’ contestant Ji Won Choi’s designs on Beyoncé

It’s been over two years since Heidi Klum and Tim Gunn left Project Runway to launch a new competition series

“Making the Cut” Designer Ji Won Choi on the show’s scariest judge

Designer Ji Won Choi’s accessible runway look was so good that Amazon decided to put it into production...

‘Making the Cut’ Contestant on Amazon’s Place in Fashion and Working With Naomi Campbell

“Making The Cut” contestant Ji Won Choi, a recent Parsons grad, is on a mission to merge her Korean and American heritages through fashion...

Adidas Originals taps Ji Won Choi and Olivia O’Blanc for its latest collection

Having previously worked with the Three Stripes, this time around the two creatives are joining forces to create “an elevated capsule collection designed for the freethinking and creative woman.”...

Adidas Originals by Ji Won Choi: Arriva la seconda collezione

Per il secondo capitolo della loro collaborazione, adidas Originals e la stilista coreana Ji Won Choi lanciano una nuova collezione di abbigliamento che punta sulle geometrie black&white...

Il secondo capitolo di una collab for bianco & nero lovers only

Pazza per le tute? Quelle di Ji Won Choi in collab con adidas Originals sono in bianco e nero e ti trasformano in una queen dello sportswear...

Fresh take on Adidas streetwear inspired by Korean heritage

Back in February, her first collection with Adidas Originals debuted at London Fashion Week to rave reviews. In April, Beyoncé wore one of Choi’s designs...

Ji Won Choi Reveals favorite looks from her second collab with Adidas Originals

The emerging creative has revealed her second chapter with Adidas, this time for a range of striking black and white looks...

Adidas originals by Ji Won Choi offers a fresh take on the classic tracksuit

Following a debut in February during London Fashion Week, Adidas originals shares the official campaign for New York-based designer Ji Won Choi’s second collaboration with the brand...

Adidas originals by Ji Won Choi releases second collection

Adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration...

Beyoncé proves she’s music’s ultimate sneakerhead

In one image, Bey poses atop a pile of sneakers of all colors and styles dressed in a red and white Adidas Originals By Ji Won Choi bodysuit...

Ji Won Choi X Adidas: linee oltre il confine

Dopo aver debuttato alla New York Fashion Week solo nel Settembre 2018, si afferma già nel panorama competitivo della moda internazionale con una capsule in collaborazione con Adidas...

Shop the new clothing collab our office can’t get over

Designed by up-and-coming designer and Parsons School graduate Ji Won Choi, this collection is bright, fun, fashion-forward, and athletic-inspired...

Meet the Designer behind Adidas’ newest cozy collection

Adidas is back with the latest collection featuring emerging female designers, this time collaborating with New York designer Ji Won Choi, who has given the brand's iconic track pants and three-striped logo a fresh feel.

I live in this Ji Won Choi X Adidas originals collection now

Adidas Originals know what they're doing. Don't mess with the three stripes, and celebrities like Armie Hammer and a post-Oscars Melissa McCarthy will stick with you...

Adidas originals have buddied up with another emerging talent

Adidas Originals have a real knack for tapping unbelievable emerging talent, and their latest collaboration with New York-based Korean designer Ji Won Choi is another star example...

Ji Won Choi gives us a preview of her stripe-heavy Adidas originals collaboration

Following successful collaborations with emerging female designers, Adidas originals has tapped yet another exciting creative talent, Ji Won Choi, for its latest collection...

Adidas originals unveils collaboration with Ji Won Choi

New York-based Korean fashion designer Ji Won Choi is the latest emerging talent Adidas Originals tapped to design a capsule women’s ready-to-wear collection...

Adidas Originals collaborates with Designer, Ji Won Choi

Designer, Ji Won Choi's work "revolves around human cultures" and as a well-traveled woman

Ji Won Choi on dual heritage

In honor of Asian American Pacific Heritage Month, we caught up with Ji Won Choi to discuss how she stays true to her dual heritage as a designer...

5 under-the-radar designers to discover at NYFW

From queer knitwear to clothing for an all-black alien race, New York's new guard is a radical celebration of diverse identities

Get to know LIFEWTR series 6 designer Ji Won Choi

Her unique upbringing is reflected in her work, which investigates human cultures and uses design to promote positive change. Unveiling her new collection as part of the CFDA and LIFETWR presentation...

The five designers debuting at New York Fashion Week next month

With influences ranging from West Africa to Budapest, here are the five designers gracing CFDA’s official schedule for the first time this September during New York Fashion Week...

LIFEWTR series 6 Ji Won Choi

Ji Won Choi X LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity.

Ethically chic: Designer Ji Won Choi gets deep about sustainable fashion

Choi’s work revolves around investigating human cultures and using design to promote positive change within societies.

Yoox lancia la capsule collection Ji Won Choi per Yoox

Top, abiti e gonne firmati dalla prima vincitrice dello Yooxygen Award. Alla base l'idea di contrastare il consumo sfrenato...

EXCESSIVISM: A visual representation of over-consumption

To illustrate our over-consumption of garments, Choi’s creations are are made up entirely of stripes to represent multiples of one “item” to express her manifestation in a multi-dimensional way...

Ones To Watch – Ji Won Choi

Spring/Summer 2018 resort on Vogue

Meet the Parsons designer creating sustainable fashion

Citing the modern art movement, Excessivism, as a major influence on her collection, Choi aims to highlight the social issues of excess and consumer waste.

Six standout collections from Parsons 2017 graduate fashion show

A selection of graduates from the Parsons School of Design BFA programme 2017 showcased their final collections at Pier 60 in New York earlier this week...

Tackling the excesses of overconsumption head on

Her project, dubbed Excessivism, is a visual representation of an average closet, one that seeks to change status quo lorem ipsum dolor sit amet