Ji Won Choi - logo
Ji Won - portrait

If we are to preserve culture we must continue to create it.

Ji Won Choi is a fashion designer born in South Korea and raised in Oklahoma.
Growing up feeling so different, she rejected her Korean culture until she discovered new cultures while living in New York, Paris, and Milan.

Traveling the world, she discovered how beautiful each individual culture is and how different crafts, materials, techniques, and silhouettes of any culture can come together to create something impactful that celebrates our differences.

The beauty of the world lies in the diversity of its people.

The main ideas of her philosophy is to create not only beautiful clothing, but clothing that have meaning.
She aims to promote global cultures by bringing different parts of the world together, while being created responsibly and sustainably.