Ji Won Choi - logo

JI WON CHOI is a fashion designer born in South Korea and raised in Oklahoma.
She aims to highlight global cultures by bringing different parts of the world together, producing responsibly and sustainably.
The collections cover men’s and women’s ready-to-wear and accessories.

Awarded Fashion Design of the Year by London Design Museum for the most “innovative and providing significant contribution to the field of design in 2019,” her work has been worn by icons such as Beyoncé and Kendall Jenner and has been featured in international publications such as US Vogue, Vogue Italia, Forbes, WWD, Elle, Hypebae, etc.

A graduate of Parsons School of Design, she presented her thesis collection, EXCESSIVISM, at the Parsons Benefit in May 2017. The collection was met with critical acclaim and was the winner of the Kering Empowering Imagination Award, Yoogygen Award by Yoox, Ones to Watch by Fashion Scout. Since the establishment of the brand in 2017, JI WON CHOI has shown at New York, Milan, and London Fashion Weeks and collaborated with international brands such as Adidas, Yoox, and American Express. Adidas Originals by JI WON CHOI was received with international praise and was sold out worldwide.