Ji Won Choi is a fashion designer born in South Korea and raised in Oklahoma.
Growing up feeling so different,she rejected her Korean culture until she discovered new cultures while livingin New York, Paris, and Milan.
The main ideas of her philosophy is to create not only beautiful clothing, but clothing that have meaning.
She aims to promote global cultures by bringing different parts of the world together, while being created responsibly and sustainably.
The collections cover men’s and women’s ready-to-wear, accessories and denim.